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Switzerland: New Guideline on Green Claims
NEWS November 1, 2023

Switzerland: New Guideline on Green Claims

On 19 December 2023, the Swiss Commission on Fair Trading (“SLK”), a self-regulatory institution of the advertising industry, published a new.. Read more
UK: ASA bans Toyota advertisement for promoting environmentally irresponsible behaviour5 Steps to Create an Outstanding Marketing Plan
NEWS November 1, 2023

UK: ASA bans Toyota advertisement for promoting environmentally irresponsible behaviour5 Steps to Create an Outstanding Marketing Plan

The Advertising Standards Authority (ASA) in the United Kingdom has banned a Toyota advertisement for promoting behaviour that is damaging.. Read more

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NEWS March 7, 2024

EU: First directive to combat greenwashing adopted and published in Official Journal

March 2024 On 6 March 2024, the EU published the first directive to combat greenwashing, which was adopted by the.. Read more
EU Parliament positions itself in favor of a strong Green Claims Directive
NEWS December 2, 2023

EU Parliament positions itself in favor of a strong Green Claims Directive

On 12 March 2024, the European Parliament (“Parliament”) adopted its position on the Green Claims Directive (COM (2023) 166 final 2023/0085 COD,.. Read more
Austria: Court decision regarding carbon-neutral flightsPlay to Your Strengths and Supercharge Your Business
NEWS December 2, 2023

Austria: Court decision regarding carbon-neutral flightsPlay to Your Strengths and Supercharge Your Business

Following litigation brought by the Austrian consumer association “Verein für Konsumenteninformation” (VKI), another court recently regarded carbon-neutral claims as misleading:.. Read more
Germany: New decision regarding Advertising of Climate Neutrality
NEWS December 2, 2023

Germany: New decision regarding Advertising of Climate Neutrality

On 29 January 2024, the Regional Court of Amberg made another decision concerning the advertising claim “climate-neutral” (“klimaneutral”) in which.. Read more
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