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Month: November 2023

UK: ASA bans Toyota advertisement for promoting environmentally irresponsible behaviour5 Steps to Create an Outstanding Marketing Plan
NEWS November 1, 2023

UK: ASA bans Toyota advertisement for promoting environmentally irresponsible behaviour5 Steps to Create an Outstanding Marketing Plan

The Advertising Standards Authority (ASA) in the United Kingdom has banned a Toyota advertisement for promoting behaviour that is damaging to the environment. The advertisement depicted Toyota’s Hilux model driving off-road through rural and wilderness environments, which was intercut with.. Read more

Switzerland: New Guideline on Green Claims
NEWS November 1, 2023

Switzerland: New Guideline on Green Claims

On 19 December 2023, the Swiss Commission on Fair Trading (“SLK”), a self-regulatory institution of the advertising industry, published a new guideline on environmental and climate-related advertising (“Guideline”). This Guideline was developed in response to the increasing number of complaints in the.. Read more